Unique Designer Fabrics, Luxury Homewares & Rugs

Safomasi create unique fabrics, rugs and luxury homewares inspired by travels in India and around the world. Known for our distinctive illustrated prints, joyful colour palette, superior quality and attention to detail, our original handcrafted designs are full of character, bringing playful charm and personality to interiors.

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Our Story

Safomasi was founded in Delhi in 2012 by British-Indian couple Sarah Fotheringham and Maninder Singh.

Inspired by our travels, our aim is to create original home textiles and accessories with a soul and a story that bring a small part of our colourful world into your home. Our award-winning designs are loved by clients across India and the world for their beautiful quality and joyful character. In 2019 we expanded to set up Safomasi in the UK, whilst continuing to run our studio in Delhi.

Illustrated Prints

Trained as an illustrator, Sarah draws each of our playful patterns. Storytelling at the heart of Safomasi and all our designs have a strong narrative, telling the story of our travels to different parts of the world.

Designed to evoke both memories and wanderlust, our distinctive illustrated fabrics and homewares breathe meaning and personality into interiors with their vibrant, figurative style.

Handcrafted Textiles

We believe in the beauty of handmade. Our intricate yet bold designs are brought to life by experienced and skilled artisans across India. We specialise in screen printing, a process in which each colour is printed separately onto the fabric to slowly reveal the design.

We produce in small batches with time and care, and hope that you will treasure your Safomasi pieces with the same love that has gone into making them.

Interior Trade Accounts

Safomasi’s original handcrafted fabrics, rugs, and soft furnishings bring storytelling, colour and character to interiors. If you're an interior designer or industry professional, apply for a trade account to enjoy trade pricing and complimentary samples.

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